If you still don’t know what memes are, you might be living under a rock because memes are the talk of the town in nearly every part of the world. They are one of the greatest indications of what social media is all about. Most memes are designed around to be funny and edgy, which is why they are so popular as people surf their Facebook, Instagram, and Twitter accounts for relaxing a little. However, despite their increase in popularity, using memes can be a bad thing for your brand image if you are not doing it right. Sometimes they can be a little insensitive, which can backfire on you. So, before you start “memeing,” here are four things that you must keep in mind.
Know Your Audience
The very first thing that you need to do a little research on is what type of audience your brand attracts. You need to ensure that the memes you use on social media will click with your audience so that they have a little laugh instead of feeling hurt or being made fun of. For example, if you are a popular brand that appeals to millennials, there is very little that can go with memes. However, if your brand attracts a lot of senior citizens who might not relate with the memes, it might be useless.
Embed Your Brand in a Meme
The whole point of using a meme is to make it go viral. When the meme goes viral, your brand gets the exposure it needs, and you earn visitors in return. You can either copy memes from other pages, or you can make your own memes using relevancy from your brand and make it go viral. When people relate a certain meme to a brand, the brand gets a lot of exposure in return. If you think you have what it takes, you can start making memes on your own using a meme generator and get your brand the visibility it deserves.
Use an Appropriate Tone
While you may have different perceptions of a joke, you need to take the human sentiments into account before you make a meme. The success of a meme depends heavily on the type of tone you use and how consistent it is with your brand’s personality. There are some brands that can naturally fit memes into their culture, while there are others that need to plan before starting a meme campaign.
Develop a Great Taste for Humor
Last but not least, all memes rely on one thing; humor. If people don’t laugh at the meme or find it humorously relatable, they are not going to click the share button. And if they don’t click the share button, your hard work is going to go down the drains. So, you need to inject humor into your memes, without making fun of your customers. A good example of the subtle humor is using memes to make a public announcement or to announce discounts and sales.