The growing number of mobile users has sparked a heated debate: is an app or a website better for business?
The popularity of mobile channels cannot be ignored today. Some channels have not only a version of the site but also an application. But if the budget is limited, then the choice to order an application or website should be based on the cost of development, target audience, and required functions. The benefits of a mobile app interface design are obvious:
The mobile version differs from the regular version in that it adapts to all screens of phones. It should be convenient for users to interact with the content on the website and online store.
It should be borne in mind that the mobile version is very important with a constant increase in the number of users. Compared to an app, the site has its advantages and disadvantages.
The cost of a site is included in the cost of creating a site design initially.
For a mobile site, you do not need to create a new one for different platforms, since it works the same on all devices.
The mobile site does not need to be uploaded to stores in advance.
At the same time, many sites are very poorly adapted for devices. When choosing between a mobile site or an application, remember that ads, pop-ups, and useless content are not the best helpers when creating a convenient online store.
The mobile interface has a lot of functions useful for online sales that are not available. If you need to decide whether to order a mobile version or an application, then below is a list of functions of the devices that can be used in the mobile application.
Strengths include Geolocation, to contact the nearest company office.
Push notifications to keep people informed of the current status of their order.
Camera to scan barcodes and get product information.
Unlike a site, an application engages customers more and helps to quickly track changes in the online store. Push notifications are a great advantage for online retail. But unlike the site, the interface app requires an additional investment of time and money.
First of all, the client must decide why the business needs an application or full version. If the client wants a mobile application, then it is worth considering that the site will bring profit faster. A mobile application should be chosen if the client wants to make the most of all the modern functions of smartphones. Web development technologies there are powerless.
If the company has already established itself in the field of eCommerce, then it is worth investing in the creation of a mobile application that will help increase audience loyalty. According to comScore in its 2016 mobile apps report, users spend 20 times more time using an app than a site. Applications increase the loyalty of existing users, in contrast to the site.
When choosing a mobile version of a site or an application, it is worth considering that the site attracts 3 times more unique visitors per month compared to the application.
It should be clearly understood that both solutions have both advantages and minutes for business. Purely Hypothetical, if a client has an unlimited budget and no clear deadlines, then both an application and a site can be implemented for a business since they solve different problems. It is important to understand which task is more important now: finding new customers or increasing brand loyalty.
Customers who want to use the native features of modern smartphones to diversify the customer experience choose the app.
If the goal is to attract new customers to the online store, then the best choice is the site.