How Online Reviews Boost Your Local SEO


No matter the industry, it is only natural for a business owner to want to provide the very best service to their target audience. The online reviews are there to act as proof that the company is doing a good job, and it can be disheartening to find negative reviews. However, it also offers an opportunity to turn things around and arguably make things better than they were before. For some companies, online reviews are not as big a priority, as there are often so many other things to consider. However, when it comes to search engine optimization (SEO), such reviews play a big part in the overall success of a company. The top Houston SEO companies strive to acquire as many positive reviews as possible to help reinforce a digital marketing campaign.

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It can sometimes be challenging to figure out if online reviews have a significant impact, as the Internet is often littered with all sorts of information, and not everyone can always find what they are looking for. However, if there is one thing the year 2020 has proven in the business landscape, it is that online reputation management (ORM) takes precedence if a new company wants to gain a foothold in their chosen industry.

Just as there are plenty of businesses clamoring for the attention of their target audience, there are far more online shoppers this year than ever before due to the recent pandemic. The online culture is often dependent on online reviews to try to figure out whether or not a product is worth their time. With the volume of online shoppers in the ongoing holiday season, it is only natural for companies to focus on ORM. Ideally, the use of SEO experts is recommended, as they not only provide a foundation for digital marketing but also utilize online reviews to boost local SEO.

The learning algorithm

Considering that SEO is about getting a higher rank in the search engine results page (SERP), the top Houston SEO companies work to ensure that all of the company’s bases are covered. It can be challenging to figure out the ins and outs of the world’s most popular search engine algorithm, but there are enough patterns to help most companies get a handle on how the algorithm handles certain details. For example, citations, including the name, address, and phone number (NAP) of a company is crucial, as the algorithm will take all of the information online into account. If any of the citations do not match the other citations found, the algorithm will be more likely to rank a company lower in the search engine.

The same thing goes for online reviews. While having plenty of online reviews can be fantastic for any business, having an abundance of negative reviews with no resolution will only hurt a company’s push for brand recognition. Not only will the algorithm likely respond negatively, but any online shopper curious about the company’s products will look elsewhere.

How to turn a negative review into a positive result

Tackling a negative review is something that every business has to experience at one point. Even if the company owner works their hardest to ensure that the products and services rendered are of the highest quality, there will always be someone unhappy with the service. There might even be some that choose to write a negative review for fun. That said, there is a silver lining for most businesses in a competitive industry.

For example, if there is a negative review with constructive feedback, the reviewer will be more likely to respond to the company. It would be every business owner’s responsibility to get in touch with the unhappy customer and see that their concerns are addressed. Even those that are uninterested in communicating with the business will likely appreciate their attempt to rebuild trust. While no-one wants a scathing review, it does provide a golden opportunity to make things better for everyone involved by solving the problem. Perhaps the reviewer might even write a positive review as a result!

Why online reviews have an impact on search engine optimization

As stated above, the learning algorithm has a habit of taking all of the various information online about a company and figuring out whether it is worth boosting its spot in the rankings. However, it is not the only reason why online reviews are so crucial to SEO. Much of it has to do with how the company responds to such reviews, especially in social media channels such as Facebook, Twitter, and more.

It is a well-known fact in the SEO industry that consistently delivers results. If a company is as consistent as possible when it comes to how they interact with their consumers, they are far more likely to place high on search rankings. Stagnant businesses will end up being overshadowed by their more hardworking peers, which means it is crucial to consistently make an effort.

Finding success with the top Houston SEO companies

It is typically not enough to hire a quality SEO agency to get the job done when it comes to digital marketing and brand recognition. It is also crucial for the company to work hard alongside the SEO agency to ensure that any issues are addressed as soon as possible. Negative online reviews might seem like a big problem, but they can be a blessing in disguise — especially for businesses that are always hungry to continue improving. While some types of negative reviews will not have any useful information, there will be others that have constructive feedback.

The best part is that a company can develop a positive reputation when it comes to interacting with clients. If the business is known for trying to fix any issue clients might have, online users, are far more likely to avail themselves of the company’s services. Alongside the help of top Houston SEO companies, it develops a fantastic cycle for success where the reputation continues to grow. Online reviews are undoubtedly crucial, and how the company responds to the reviews is even more important.

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