One of the business’s troubles is to have an effective web design for their company. One of the designs that can help you reach effective design is to use responsive design.
First, let’s see what responsive design is?
RWD “responsive web design” is an approach to web design that creates website pages that evolve well on any size of devices from minimum to maximum. Performance, design, and content are important and necessary across all devices to ensure satisfaction and usability.
Try to design at least 3 layouts for different browsers, small, medium, and large. Small (under 600px) how content will appear on most phones. Medium (600px-900px) how people see content on some large phones, most tablets, and small netbook-type computers. Large (over 900px) how content will look on most PCs.
Remember for each layout you should use the same graphical elements and test.
Now, it’s time to talk about essential tips on responsive web design.
1. Have a plan
Having a customer journey map from the first time visitors come to your site to the moment they become a customer can help you to focus on your customers.
Think about which pages they will view, what content they will read, what services you can offer them, what they want from your website.
You can also interview your users. Ask them a few questions if they want. By doing this you can easily know your target audience better.
Another way is to consider the layout of your site before developing it. In reality, most web designers begin by developing a wireframe, followed by the visual design of the website, before going on to the coding portion. So it is easier for your designer and you to design the exact thing you want. At this point, you can check out website development company in Australia to gain your experience.
2. Organized Navigation
The essential part of the site is navigation. It’s like a roadmap for the users where they can dive deeper into other pages of your site.
Confused and disorganized navigation where it’s hard for users to find where they want to go has a terrible effect on your site. When visitors can’t find what they are looking for, there is no reason to stay. Instead, they find one of your competitors which offers better services and user experiences.
On the desktop, navigation usually has visible links to all the important pages. On the mobile device, you can use a hamburger icon and hide links behind it. However, you can leave the main menu item visible and make the hamburger menu for other links on both desktop and mobile devices.
3. Let Users Scroll on Your Homepage
Make the most of your homepage real estate. A great rule of thumb is to contain three to five parts that can guide new and returning customers to the most important parts of your website.
What should these parts consist of? This list may go on forever, here’s a summary of some of the most important elements:
Each navigation item has enough space, so it’s easy to see where the distinction is.
In certain situations, such as in the image above, the menu item will include a description line to offer further context to the purpose of that page. The hover effect also informs the user that these are links that will take them to another webpage.
Users can easily access these locations with a single click, so make sure you’re following a similar method.
4. Implement Calls-to-Action
When visitors land on your site, you should lead them to the places that help you nurture them to conversion on your site.
Try to point them in the right direction, so they can easily find what they are looking for. For example, place call-to-action in areas like below sections that need action, top of navigation, at the bottom of the page. Use your call-to-action wherever your visitors go, and if they are not ready to buy, so they don’t take action. Also, be careful what type of offer you give because it may have benefits for you and build trust with your users.
5. Make Pricing Easy to Find
First, you need to have a good pricing strategy. Here are 5 steps to make a good pricing strategy:
Determine your business aims.
Conduct a comprehensive market price analysis.
Analyze your target audience.
Create a competitive landscape for yourself.
Make a pricing strategy and a plan of action.
And then, know about types of strategy pricing. Demand pricing, cost-plus pricing, penetration pricing, competitive pricing, price skimming, psychological pricing, economy pricing, discount pricing, price bundling, geographic pricing are Types of pricing strategies.
Finally, you can make pricing money simple for consumers to determine which price tier they best fit into and how much it will cost them.
6. Optimize Typography
On a smaller screen, when it comes to text, you might worry about the legibility of text and font. To make sure that the text is readable, a good size for the body copy is 1em or 16px and for headings, you better adjust their size accordingly. For adjusting the line height to 1.5em to ensure your paragraphs have enough breathing room.
To know that font is readable, you need to avoid script or decorative fonts for body copy or in the menu items for smaller screens because they are difficult to read.
7. Ensure Users Can Easily Click Buttons on Smaller Screens
Always pay attention to the buttons on your website. Because the screen real estate is so valuable, it’s all too easy to fall into the trap of making your buttons smaller to fit on the screen. However, this also makes them tougher to click.
Make sure your buttons are easy to understand:
Make them stand out from the rest of the page by using color.
To symbolize the button, use a rectangle or a circle.
In terms of size, try spacing on your button to expand the clickable area.
8. Stick to Minimalist Design
Designers choose minimalistic designs over the last few years. It gives a clean area to readers and users, so they can focus on the content, increase conversion rate, and help the site load faster because of the fewer elements. It goes well with responsive web design because it easily helps you to draw attention to the call-to-action and highlight important areas on the website.
9. Key Takeaways
Taking the time to implement these suggestions on your website can result in dramatic changes that can help improve your website’s performance, experience, and customer conversion rates, but once you have some of these tips in place, you may be thinking that even the larger project at hand is to refresh your website with a redesign.
It may be a difficult project, but once you make sure about what has to be done; you’ll be one step ahead of the game and you won’t be alone in this challenging task.
10. Test and Iterate
Your website should be an alive, growing part of your business, not
a static element. There is almost certainly always space for improvement. Improving specific sections of your website can help improve conversions, time on page, and pages per visit, but determining which solution would work best for your website is the difficult part.
In this case, you have two choices, A/B test, and design updates.
A/B test: Testing two variants of a website against each other might indicate whether particular parts are causing problems for your users. In certain situations, your pages may operate admirably yet contain out-of-date information. A/B testing the page can inform you how big of an impact the content has on session length or conversions.
Design update: Have simple and small changes like headers, refining copy, or button colors. It may make a huge difference in conversion rate.
You can find all these key principles in 10 top web design companies. These companies are ready to make some valuable designs. Designs that are based on users’ needs.
For improving your web design, responsive web design has become increasingly crucial as the number of mobile device users has grown to account for more than half of all internet traffic. And also knowing your audience and what device they are using to visit your website is a key element of responsive web design.
Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family and beauty. She is also an MBA student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow me on Twitter.