The Instagram Market: Are Views Relevant In 2021?

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Imagine this: you know your Instagram content is great since you spent hours working on it, but you still get no views. You compare yourself to your competitors who have thousands of views but only average content.

If this sounds familiar, you may be very tempted to purchase Instagram views. Views are another type of Instagram engagement, and it’s as viable as when you buy active Instagram followers. When you buy Instagram views, though, you are only paying for a number. Real followers, engagement, or opportunities for business are less likely to appear because of that.

Here are two reasons why you shouldn’t buy Instagram views:

#1: Your engagement will wear off

Purchases Instagram views will not provide any long-term benefit to your brand or account. It may temporarily give you a high number of views that could attract other people towards your brand, but the chances of that happening are quite slim. However, when the views finally wear off, so will your engagement levels. This will not help your Instagram presence improve – rather; it will only help it deteriorate since Instagram can detect when you buy Instagram photo likes or views.

#2: You hurt your credibility

Once your followers find out that your views are fake, they will not be able to trust your brand again. This hurts your credibility in front of a real audience that could have actually benefitted your account.

Noticing fake views on Instagram is quite easy. Some of your posts may have thousands of likes, while others may only have a few hundred. If your page’s views outmatch the number of followers you have, people could quickly tell that you are paying third-party companies to boost your engagement on Instagram.

Since there are already many fake accounts and brands on Instagram, people will be quick to steer clear of any account that purchases fake views in the name of popularity.

Alternatives to Buying Instagram Views

Since we don’t encourage you to purchase fake views, it only fitted us to highlight a few solutions to increase your Instagram engagement organically. The new algorithm on Instagram may be annoying for most people, but it does reward organic engagement more than your follower or viewer count. To make the best use of Instagram, you can follow these strategies:

1. Have a Public Account

By making your account public, you can have access to a wider audience. More people will be able to view your profile and posts, meaning that you can reach a higher number of people by ending up on the Explore tab on Instagram. Thanks to the new algorithm, Instagram makes sure to show your content to people with similar accounts as those who follow you – this helps you target your target market without even making a huge effort.

2. Publish Quality Content

This may sound basic, but the easiest way to gain views is by posting engaging content on your Instagram profile. This includes Boomerangs, polls, quizzes, GIFs, and so much more. By uploading high-quality images and catchy captions to your story, you can constantly remind your followers of your brand. Remember to build a unique persona on Instagram since it helps you differentiate yourself from the hundreds of other accounts.

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