Influence of western culture on the preferences and living standards of Asian consumers

Paul Poiret, one of the forerunners of modern fashion, and Cristobal Balenciaga, the father of today’s silhouettes, also shared a superior influence through their designs: The Asian one. Chinoiserie and Japonism are two concepts that we see embodied throughout his collections, but the first great Western influence that came to Japan was that of another great one: Pierre Cardin.

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From Beginning 

In 1957, one of the pillars of the Space Age of the ’60s traveled to Tokyo where he became an honorary professor at Bunka, the oldest University of Design in Japan. There, he also appeared in various clothing factories, finding business opportunities with other brands and also, drawing inspiration from the Japanese lines and styles of street style like Vlone. As if that were not enough, in 1960 he met Hiroko Matsumoto and transformed her into his muse and favorite model, extending his love relationship with the Asian country.

Work of Christian Dior

However, Christian Dior was one of the forerunners in running shows in Asia and by 1953, he was already showing his Japanese- influenced by Japanese in Tokyo, with designs under the name Outamaro. These styles are replicated today with the 2017 collection of Maria Grazia Chiuri presented in the same city,

Asia’s Fanaticism

By 1979, he came to Shanghai and Beijing to present his collections, which are still a great success in those places. Asia’s fanaticism for Cardin’s designs is so great that in 1982, the Sogetsu Kaikan Museum organized a major retrospective celebrating his 30-year career, something that even the MET has not yet dared to show. Japan and other countries continued to be interested in French creatives, such as André Courréges.

In 1978, the Itokin brand bought the rights to Courréges but did not achieve the expected success and by the 1980s, the designer was no longer part of the Chamber Syndicale de la Haute Couture. If we talk about parades, few are as spectacular as Cardin’s own in 2007 in the Gansu desert in China or Fendi organized along the Chinese wall in 2007.

The Great Fur Caravan

In 1966, “The great fur caravan” was one of the first publishers to show a story set in Japan, with Veruschka as the protagonist and Richard Avedon as the photographer. Today, Japan and China are essential markets for luxury, representing millions of dollars in sales and therefore, more and more designers are moving with shows and everything to those places.

The Louis Vuitton

One of the last will be Nicolas Ghesquière with Louis Vuitton, a firm that will hold its fashion show in Kyoto on May 14 for the Cruise season, although in previous years’ brands such as Armani and Vuitton had already been presented in Asia. More and more designers move with shows and everything to those places. One of the last will be Nicolas Ghesquière with Travis Scott Clothing, a firm that will hold its fashion show in Kyoto on May 14 for the Cruise season, although in previous years’ brands such as Armani and Vuitton had already been presented in Asia. More and more designers move with shows and everything to those places. One of the last will be Nicolas Ghesquière with Louis Vuitton, a firm that will hold its fashion show in Kyoto on May 14 for the Cruise season, although in previous years’ brands such as Armani and Vuitton had already been presented in Asia.