Videos are the go-to medium for marketing and sales today. Over half the global bandwidth is made from videos, and sufficient evidence backs the efficiency of video projects.
These videos are straightforward to make thanks to the many free online tools. Using an ad maker like InVideo.io will allow you to create videos in just a few minutes. They enable you to edit, use templates, and export directly to social media from a single platform.
Here are a few industries that can undoubtedly benefit from the wonders of video-marketing.
The travel industry is a very versatile segment, with everything ranging from rentals to hotels. The marketing of this industry is not possible without stunning video visuals. The use of video will entice thoughts and drive better sales.
Travel videos have a way to spark interest and generate better business. As compared to written text, videos can share more information in less time, and in a much more accurate and colorful way.
If you are selling a service or product that enables better traveling, make videos about how it will help a person. Hotels and hostels can produce detailed videos to highlight the advantages and amenities.
Other industries, like travel agents, can share customer testimonials or short-video-montages of the past trips they have organized. These forms of video help to paint a more authentic image of the brand.
Trust is a significant factor when picking a healthcare service. Both hospitals and private practice need to create an ideal image for themself. The same is true for products that promote healthcare like medications, cosmetics, health-supplements much more.
The recent health crisis of 2020 has made the world more mindful of the need for better health. And the rise in private trainers and home-fitness has also taken a sudden-rise. Video has a way to bring out the best aspects and better explain each of these.
Video can be the primary source of information and education in this sector. Videos encouraging better health, tips for a better lifestyle, and details of health-products are in high-demand today. These videos allow companies to give in-depth information about each aspect.
The videos can highlight the advantages of medical products, explain it’s working, or show its practical usage in daily life.
Private practice doctors can also use videos to share their experiences or stories. They can also use an invitation maker such as this one here to prompt users to medical camps and discounted weeks.
3. Food or Restaurants
Food served on airplanes is made with particular attention to visual appeal. This is because the light in the cabins is lower, making it harder to see your food. Thus the chef must work harder to make food look colorful and flavorful.
This effort teaches us a single valuable lesson — that humans first eat with their eyes. A perfectly plated dish will trigger your senses and make you more inclined toward this food. This is why videos are the best option.
If you are a food-delivery service, a restaurant, or a small bakery — the need of the hour is mouth-watering food videos for your target audience. Having powerful videos will encourage more users to click your website and buy your food.
Since there are many options for food, the better your videos, the more people you can reach, thus building a loyal fanbase. The other form of videos that work is behind-the-scenes.
These videos show the making of the food, the source of the ingredients, or the chef’s message. Anything that can help establish a personal relationship between the food and the audience.
4. Creative Services
Creative work like video editing, ad making, graphic design, standup comedy, magic, and live-bands; all need a creative way to market themself. And not using videos will cause a vast disadvantage.
These videos also give the artist a perfect opportunity to showcase talent in the best visual-and-audio-spectacle possible.
Many online content consumers are looking for entertainment sources, and these videos make a great fit. They are finding a way to share art in a way that is enjoyable and engaging. People who need your services will retain your work in the back of their heads.
A perfect example of this process is Cam Peddle, the editor of the travel-channel “Yes Theory.” When “Yes Theory” was looking for video-editors, he did not just send in his application but make a creative video seeking this job.
Such videos give room to showcase the talent and create a lasting impression.
5. SaaS Products
SaaS or Software as a service is the new startup-rage of today. These are products that host applications online and sell to users on a subscription or service basis. Most companies today are moving to the SaaS model since it is the most viable business representation.
A product aimed to capture the online consumer market must speak their language. Videos will help provide a wholesome explanation of the commodity and its features.
They can also cover a vast volume of information in minimal time, with realistic visual aids.
6. E-Com Sales
The new marketplace is the online marketplace. The online space is fast, safe, and comes right to your doorstep. As the E-com market grows, so does the completion in the business.
The only way to define your market online is by setting yourself apart from the clutter. And videos will be an excellent medium to do this.
E-com companies can use videos to drive users to the website. It is statically proven that having videos on your website will rank your site higher on search engine results.
The use of video to showcase products in your store gives an authentic touch to the products. It also enables the user to gain more information about your goods, making them more inclined to buy from you.
A brand in 2020 without video marketing will perish for sure. The use of video provides a digital edge and makes your brand ready to capture new markets. They are easy to make, provide better results, and can seamlessly fit into any plan.
Think video first, and see your business grow.