There has been a significant and positive change in the way the business looks at the learning and development of its employees. Organizations now want to train and develop their employees by not compromising on their productivity. Hence, the organizations are now opting for more e-learning platforms where the employees can take up the course and learn it at their own pace and convenient time.
Having said that, the demand for rolling out online courses has challenged the learning and development managers in terms of deliverables and effectiveness where the personal interaction has reduced significantly. Yet the challenge of keeping the learners engaged remains high. This raises another question whether to purchase the learning courses available off-the-shelf or to develop customized learning content for their specific needs and goals.
There are many learning management systems available that help in developing an effective e-learning course with various tools. One of the examples of such LMS is Coassemble. Both custom-built and off-the-shelf content can have their benefits and drawbacks. Depending on your requirements, it is important to understand which solution works better for you.
Let’s discuss the benefits and drawbacks of both type of content which will help you choose the right one for your organization as per your needs:
Benefits of Custom Built Content: As the name suggests, you can develop the content from scratch. You always will have the leverage of adding, removing, and modifying the content thus making it dynamic and effective. While developing the content, the need for distinct training needs can be easily met as you will have full control over the content.
The performance of such content is by far excellent as it fulfills all the needs. They are highly beneficial when the business wants to roll out new software and wants its employees to get trained on the features.
Customizing the content also adds and increases the brand value of the organization. The content can be made using the themes, color coding, and logo as per the organization standards.
Drawbacks of Custom Built Content: As the custom-built content involves specialized resources in all the aspects of developing the training content, the cost of the final product will be comparatively high. If the requirements are very basic and limited, custom-built content will be able to justify the higher cost. Also, you will require highly skilled and experienced staff would be required generating the content in-house.
It can be time-consuming too. Getting the work done from already existing resources will only be feasible as these resources will have to find additional time for this additional work.
Benefits of Off-The-Shelf Content: This course can be used for the pieces of training where the content is universal. It is comparatively cheaper as a standard product can be sold to multiple users. It is beneficial in the scenarios where the requirement is immediate.
The internal resources required will be fewer in numbers as the requirement is to choose the content as per the requirements and make them available to the customers.
Drawbacks of Off-The-Shelf Content: Such courses are good only if the content is universal. Such courses do not serve the purpose of specific needs as per the organization. They are not as apt and you cannot rely on them for the long term.
Conclusion: As mentioned, off-the-shelf content is moderately priced, you can always have a first-hand experience of using the product and with growth and requirements, you have the option of customizing the product as per your needs. You would have learned from the mistakes of others. Outsourcing the custom-made content gives the best of both worlds.